göt2b, Henkel’s trend-setting styling and color brand, announces actor and philanthropist Tati Gabrielle as its new Brand Ambassador.

The brand says it worked closely with Gabrielle to develop and launch its new hair colors and an expanded styling range for diverse hair types and textures.

Gabrielle is best known for her role in Season 3 of the Netflix hit series “You.”

Göt2b’s mission is to “enable its consumers to break free from society’s expectations,” the brand says, with products that allow for self-expression.

“Tati is the epitome of what our brand stands for and authentically connects with our diverse set of consumers,” said Melinda V. Johnson, Director of Marketing at Henkel.

Johnson continues, “She seamlessly represents the brand both on the color and styling business through her positive attitude, free spirit and creativity.”

To kick off the collaboration, Gabrielle joined göt2b and its brand partner, global youth charity Ditch the Label, as a panelist for the brand’s first-ever Virtual Self-Expression Summit.

Hosted by Digital Creator Avani Gregg and moderated by Ditch the Label Founder & CEO Liam Hackett, the virtual event was held on on Stop Cyberbullying Day, June 17, 2022.

Gabrielle says, ”It’s so important to honor our individuality and what makes us unique, and I look forward to joining göt2b in sharing that message loud and proud throughout this collaboration.”

The brand will work with Gabrielle across new brand and product innovation for 2023, digital and social brand activations.